With so many companies and potential clients now online a great way to target them is through the marketing of your products or services over the internet. Forms of online marketing include having a website, ad banners, marketing emails and Search Engine Marketing (which consists of pay-per-click, pay-for-inclusion and SEO).
Creating ad banners to sit on other people’s websites (which then link through
to your website or company information) and sending out emails to your target audience about your products or services, can be an extremely cost effective way of marketing in relation to traditional print marketing. This online marketing strategy also has the advantage that you can target very specific audiences. To create successful ad banners and marketing emails you need an understanding of not only design and development but also advertising, sales, content and copy.