WCS Bespoke are based in Sotogrande, Spain and specialise in Property Services, Luxury Holiday Rentals, Retreats, Events and Weddings.
They came to us as they wanted to re-vamp their website and wanted a more reliable solution for their email hosting.
During our initial meeting with the client we discussed their branding, marketing strategy and the way to move the website and branding forward to match how the company had moved forward since its creation.
We were initially commissioned to re-vamp / design their logo along with their website.
In regards to the logo we needed to modernise it, whilst still keeping elements of the original logo for brand recognition reasons. We did this by keeping the idea of the ‘swoosh’ in the logo and by using the same colours, albeit different shades.
The brief for the website was to keep the written content similar to what was on their present website at the time, but to re-design the site and look at improving the website usability, as well as adding in extra features like the ‘Bespoke Benefits’ section and a local weather field.
The website needed a CMS so that the client could upload properties to the rentals section of the website. We were also commissioned to complete some SEO.
During the build of the website the scope of the project expanded as extra sections were added to the site.
Once the new logo had been created we were asked to update a number of the clients stationary and signage including business cards, comp slips, work sheets, shop sign, window design, car signage etc.
We were asked to create some magazine ads for the client.
When reviewing the wedding arm of the business we worked with the client to look at the best way to make this stand out. We created a separate logo / branding for this part of the company (Bespoke Brides) whilst still making sure this new branding tied in with the company’s overall branding.
We continue to do on-going maintenance work for this client.