The Apex Initiative is a leading provider of global business to business events.
The company contacted us for a variety of design work which included a company logo, an event logo, a website, pdf brochure, letter head design and email signature.
They wanted their main company branding to be trustworthy, professional and corporate looking as well as approachable.
We began the project by creating them a logo for The Apex Initiative. We made use of the ‘a’ and ‘i’ of their company initials and wrapped these around a sphere object that could be representative of the world, as the company arranges global events.
In regards to the website they wanted something different to their competitors, they didn’t want a website full of photographs but wanted something created with icons.
Once the logo and website had been designed we went on to create their company email signature followed by the event logo and 2 electronic pdf documents for their next event, The Gaming Initiative, which needed to tie in the branding we had created for The Apex Initiative.