In February 2016 they came to us to discuss company branding and general marketing.
Their new company was to work in conjunction with Boyd Fitness Centre (an existing client of ours) but at the same time they wanted the new company to be able to completely stand alone.
We discussed with the client how the companies would work together and the impact this would have on the company name and branding.
We created a synergy by using similar colours to that of the Boyds logo and also incorporated the symbol of the person running, but this was where the similarities stopped.
Whilst working through business ideas and concepts with the client we also suggested they get a small stand to put flyers in when training outside, so that passer-by’s could get information of their classes when seeing them training without feeling like they were interrupting the training session.
They also commissioned us to create them a variety of different flyers.