EPR is the company name for a freelancer working in events and logistics management in London.
The client needed a corporate identity and business card designed. She wanted the business card to portray her as professional, creative and organised. She wanted it to stand out in the crowd – ‘a funky card that would get her remembered’. It needed to target a variety of companies from merchant banks to fashionable events agencies, a design that could cover both worlds and not alienate either. Her colour preferences were olive green or duck egg blue.